CREATIVE STRATEGY

Creative Strategy =
visual + verbal communication

In terms of marketing, creative strategy is an intentional guide to how you create verbal and visual stimuli for your brand - including how your assets look and feel. It taps into the emotional drivers that connect your audience to your brand and for it to be carried out successfully, your team needs to be totally on board with your purpose and have the right tools (budget, time and resources) to do the job.

Taking creative strategy one step further, we can also apply it to how we welcome our audience. Do you pull them in as paying customers or have a more long-term view and welcome them as guests?

Creative Strategy brings together the power of verbal and visual communication to transmit a clear message about ‘why’ you are in business and applies it to ‘how’ you do ‘what’ you do.

 

When two heads are better than one

Pooling together over 40 years of experience in marketing, events, performance, design, sales and production, Amy Gale and Cath Barker have put together a creative strategy service to provide a holistic approach to how you communicate about your business.

Cath Barker | Motivational Strategist

I take complex and make it simple so that you can take action! 

With an uncanny ability to keep track of many moving parts and extensive experience in marketing systems, processes and events, Cath reduces the overwhelm of getting a new idea started.

Amy Gale | Visual Designer

Transforming spaces to create attention-grabbing experiences

Amy describes herself as a ‘culture vulture’ who draws inspiration from the vibrant arts community. Not only can she  design, but she also understands how to make, source and produce a truly memorable visual experience.

 

Our creative strategy sessions are:

Evolutionary

Creative strategy evolves over time and we always recommend gathering feedback to inform its development.

Collaborative

Ideas are gathered from within the organisation and we synthesise new concepts from your team's collective experience.

Inspiring

By joining the dots between ideas, innovation, experience and identity it gives your organisation new motivation.

How you’ll feel

Excited, motivated and proud

We work with you to

  • Discuss your goals and how to measure them

  • Understand your target audience

  • Audit your existing assets (space, platforms, content)

  • Engage stakeholders to get feedback and input

  • Apply a creative process to generate new ideas

  • Formulate a plan to apply the ideas

  • Review results and re-iterate ideas

  • Produce a guide for continued learning

If your organisation would benefit from a creative strategy either producing an event, launching a product or overhauling your physical space - we would love to talk.

“Amy and Cath were amazing to work with, producing what all agreed was an outstanding QCA Grad Show event. From start to finish they were attentive and professional, working with tight deadlines. They have a clear idea of both the big picture and finer details required to make for a successful and memorable event. I can highly recommend Amy Gale Studios.”
— Dr Julie Fragar, Program Director Visual Arts Queensland College of Arts, Griffith University

FAQ

  • Just as a brand guide helps you to maintain your brand’s integrity when applying your logo to different mediums, a creative strategy helps you to maintain the look and feel of your business in such a way that it communicates your point of difference or even your brand personality.

  • Creative strategy could change how you layout your reception area, inform how you run your events, host workshops or communicate on social media.

    It’s about demonstrating in words and in visuals what you stand for and putting it together to create an unforgettable experience.

  • So here’s a scenario. You have two mechanics, equally skilled in high performance racing cars. One runs a shop that is dirty and disorganised with paint peeling on the wall. The other has an immaculate workshop, everything has a place, the tools are organised according to size and the reception has racing paraphernalia on the walls and trophies in the cabinet. Which one would you choose?

    It doesn’t matter what industry you are in, a creative strategy can help tell your story with visual queues.

Interested?
Get in touch so we can talk some more